The Ride of a Lifetime: Lessons in Creative Leadership by Robert Iger

Robert Iger took over a Disney that had lost its animation studio to its own dysfunction, and left one that owned Pixar, Marvel, Lucasfilm and Fox. The Ride of a Lifetime is his account of how, and it is unusually specific about the deals — including the conversations that nearly killed them.

What the book covers

• Rising through ABC and Capital Cities to the top of Disney
• The Pixar acquisition and repairing the relationship with Steve Jobs
• Buying Marvel and Lucasfilm, and the judgement calls behind each
• The Fox acquisition and the launch of Disney+
• Managing creative people, and giving notes without crushing the work
• Iger’s own principles: optimism, courage, decisiveness, fairness and curiosity

Who it’s for

Executives and managers of creative teams, media and entertainment professionals, and readers who like business memoirs that name names and admit mistakes rather than reciting a framework.

Edition details

• Author: Robert Iger
• Publisher: Bantam Press / Penguin Random House
• Format: Paperback
• ISBN: 978-1787630475
• Language: English

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