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The Pyramid Principle: Logic in Writing and Thinking by Barbara Minto
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Book details
- Author
- Barbara Minto
- Publisher
- FT Publishing
- ISBN
- 9780273710516
- Format
- Paperback
- Language
- English
Category: Business Management
SKU: SHELF-P8945722949684
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About this book
Barbara Minto developed this method at McKinsey in the 1970s, and it has quietly governed how consulting reports, board memos and investment banking decks have been written ever since. The Pyramid Principle is not a style guide — it is an argument that clear writing is a by-product of correctly ordered thinking, and a procedure for producing it.
What the book covers
- The pyramid structure: answer first, then the supporting arguments beneath it
- Grouping and summarising ideas so each level genuinely supports the one above
- Deductive and inductive argument, and when each belongs
- The SCQA framework — situation, complication, question, answer — for introductions
- Structuring problem definition and analysis before you write a word
- Reflecting the pyramid on the page: headings, transitions and exhibits
Who it’s for
Management consultants, analysts, product and strategy professionals, and anyone whose work is judged by documents senior people read quickly. It is a demanding book; the method rewards the effort but does not skim well.
Edition details
- Author: Barbara Minto
- Publisher: FT Publishing / Pearson
- Format: Hardcover
- ISBN: 9780273710516
- Language: English
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