You²: A High Velocity Formula for Multiplying Your Personal Effectiveness by Price Pritchett

Under fifty pages, and it has stayed in print for over thirty years on the strength of a single idea: incremental improvement and dramatic improvement require different methods, and working harder at the first will never produce the second.

What the book argues

• The quantum leap — discontinuous improvement rather than incremental gain
• Why effort alone produces diminishing returns, and what does not
• Abandoning the idea that big results require proportionally big struggle
• Acting before you feel ready, and the role of belief in what you attempt
• Failing faster, and treating unsuccessful attempts as cost of entry

What to expect

Short, aphoristic, closer to a manifesto than a manual — there is no programme here and no exercises. It is read in about half an hour and reread often; readers tend to keep it and hand it to people. Sales teams and managers have bought it in bulk for decades for exactly that reason.

Who it’s for

Salespeople, entrepreneurs, managers, and anyone stuck at a plateau who suspects the answer is not more hours.

Edition details

• Author: Price Pritchett
• Publisher: Pritchett Publishing Company
• Format: Paperback
• ISBN: 978-0944002049
• Language: English

Ships free within the United States from Shelfcove.